Growth Elements

Growth Elements

Case studies, metrics, and growth experiments. Learn the science behind growing digital products. Join fellow growth leaders, startup founders, and product creators, receiving my best tips via email.

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Startups Don’t Die From CAC. They Die From Inaction Post-Signup.

Startups Don’t Die From CAC. They Die From Inaction Post-Signup.

Chintankumar Maisuria
Chintankumar Maisuria
Most SaaS Funnels Are Built for Tourists, Not Tenants

Most SaaS Funnels Are Built for Tourists, Not Tenants

Chintankumar Maisuria
Chintankumar Maisuria
The New Sales-Marketing Handoff: Why MQLs Don’t Work Anymore

The New Sales-Marketing Handoff: Why MQLs Don’t Work Anymore

Chintankumar Maisuria
Chintankumar Maisuria
How We’re Operationalising NRR: Turning Retention Into a Revenue Engine

How We’re Operationalising NRR: Turning Retention Into a Revenue Engine

Chintankumar Maisuria
Chintankumar Maisuria
The GTM Debrief: What I Learned From Running Q2 Alignment Across Marketing, Sales, and Product

The GTM Debrief: What I Learned From Running Q2 Alignment Across Marketing, Sales, and Product

Chintankumar Maisuria
Chintankumar Maisuria
Why B2B SaaS Needs a Creator Strategy - Not Just Content Marketing

Why B2B SaaS Needs a Creator Strategy - Not Just Content Marketing

Chintankumar Maisuria
Chintankumar Maisuria
$0 CAC Playbook: How Modern Startups Grow Without Paying for Traffic

$0 CAC Playbook: How Modern Startups Grow Without Paying for Traffic

Chintankumar Maisuria
Chintankumar Maisuria
When GTM Becomes the Product: Why Growth Teams Need to Design Experiences, Not Just Campaigns

When GTM Becomes the Product: Why Growth Teams Need to Design Experiences, Not Just Campaigns

Chintankumar Maisuria
Chintankumar Maisuria
The End of the Funnel: Why Linear Customer Journeys No Longer Exist

The End of the Funnel: Why Linear Customer Journeys No Longer Exist

Chintankumar Maisuria
Chintankumar Maisuria
How India Became the World’s Testing Ground for Consumer Internet?

How India Became the World’s Testing Ground for Consumer Internet?

Chintankumar Maisuria
Chintankumar Maisuria
Quick Commerce with 10-Minute Deliveries: Who Will Survive the Cash Burn?

Quick Commerce with 10-Minute Deliveries: Who Will Survive the Cash Burn?

Chintankumar Maisuria
Chintankumar Maisuria
Why Every SaaS Business Will Become a Fintech Company (Whether They Like It or Not)

Why Every SaaS Business Will Become a Fintech Company (Whether They Like It or Not)

Chintankumar Maisuria
Chintankumar Maisuria
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