Case study: Motion is Shaping Productivity with AI-Driven Tools

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Read time: 2 minutes.

Welcome to the 100th edition of The Growth Elements Newsletter. Every Monday and sometimes on Thursday, I write an essay on growth metrics & experiments and business case studies.

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Motion is Shaping Productivity with AI-Driven Tools

It is an AI-driven calendar scheduling, time boxing SaaS app that helps users increase productivity by 15-20%

[1] 𝐀𝐩𝐩 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐓𝐚𝐬𝐤 𝐀𝐜𝐭𝐢𝐨𝐧𝐬

• Google Calendar, Zoom, and Microsoft Teams integration

• Optimizes 10,000+ hours of work across users monthly

• Helps manage 40+ tasks/week/user automatically

[2] 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭-𝐋𝐞𝐝 𝐆𝐫𝐨𝐰𝐭𝐡

• PLG model to drive organic growth

• User expansion with self-serve onboarding, lowering CAC

• Integrations with Zapier for automated workflows

• Motion has shown 58% higher ARR growth

[3] 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧

• Retention rates over 80%

• Churn rate under 5%

• Automated scheduling creates customer stickiness and re-engagement

• Users report 30% efficiency gains in the first 3 months

[4] 𝐌𝐨𝐧𝐞𝐭𝐢𝐬𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐔𝐩𝐬𝐞𝐥𝐥𝐢𝐧𝐠

• Revenue from SEU, Teams and Enterprise subscriptions

• 80% revenue from enterprise clients

• Upselling features for enterprise drive 30-50% higher ARPU

• 40% of revenue from team-based upsells

• Land-and-expand model contributes to substantial expansion revenue

[5] 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭, 𝐑𝐞𝐯𝐞𝐧𝐮𝐞, 𝐚𝐧𝐝 𝐕𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧

• Raised $37 million in series C

• $63 million in total funding

• Projected ARR $10 million

• Valuation estimated at $150 million

That's it for today's article! I hope you found this essay insightful.

Wishing you a productive week ahead!

I always appreciate you reading.

Thanks,
Chintankumar Maisuria