How Chargebee Scales Subscription Billing: From 4,500+ Businesses to $130M ARR?

In partnership with

Read time: 3 minutes.

Welcome to the 70th edition of The Growth Elements Newsletter. Every Monday and sometimes on Thursday, I write an essay on growth metrics & experiments and business case studies.

Today’s piece is for 6,500+ founders, operators, and leaders from businesses such as Shopify, Google, Sage, Hubspot, Zoho, RateGain, Zaggle, Servcorp, and Apollo.

Today’s The Growth Elements is brought to you by:

Run IRL ads as easily as PPC

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.

Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can plan, deploy and measure campaigns as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at AdQuick.com

Join in January, grow all year

Take on 2025 with the tools to manage leads, clients, and projects like a pro—and a chance to win a $10,000 prize package for your business.

Start for free for a chance to win

^{Thank you for supporting our sponsors, who keep this newsletter free.}

Chargebee is a subscription billing and revenue management SaaS for businesses globally.

With its focus on automation, it supports companies in managing complex billing and revenue operations.

[1] 𝐔𝐬𝐚𝐠𝐞, 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧𝐬, 𝐚𝐧𝐝 𝐆𝐥𝐨𝐛𝐚𝐥 𝐑𝐞𝐚𝐜𝐡

• 4,500+ businesses use Chargebee

• Available in 60+ countries

• Key integrations - Salesforce, Stripe, Xero, and QuickBooks

• Automates multi-currency billing, invoicing

• New features - tax compliance and revenue recognition

[2] 𝐆𝐫𝐨𝐰𝐭𝐡, 𝐏𝐋𝐆 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 𝐚𝐧𝐝 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧

• Uses a Product Led Growth model

• Offering free trial - land and expand

• LTV to CAC ratio 3:1

• Average Contract Value exceeding $25k

• Platform Stickiness due to Automated Workflow

• Advanced Analytics lowered the churn rate%

[3] 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐌𝐨𝐝𝐞𝐥

• ARR $130 million

• Tiered subscription model

• Core upselling: advanced analytics and payment gateways

• ARPU increased by 20-30% using upselling modules

[4] 𝐀𝐑𝐑, 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐕𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧

• Chargebee ARR $130 million

• Raised $470 million in total funding

• Current valuation: $3.5 billion

• Valuation multiple of approx 27x ARR

That's it for today's article! I hope you found this essay insightful.

Accomplish More. Juggle Less.

When you love what you do, it can be easy to take on more — more tasks, more deadlines, more hours – but before you know it, you don’t have time to do what you loved in the beginning. Don’t just do more – do more of what you do best.

BELAY’s flexible staffing solutions leverage industry experience with AI systems to increase productivity without sacrificing quality. You can accomplish more and juggle less with our exceptional U.S.-based Virtual Assistants, Accounting Professionals, and Marketing Assistants. Learn how with our free ebook, Delegate to Elevate, and leave the more to BELAY.

Download now

Wishing you a productive week ahead!

I always appreciate you reading.

Thanks,
Chintankumar Maisuria