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How AI is Reshaping Decision-Making for Business Growth

Author

Chintankumar Maisuria
February 06, 2025

In partnership with

Read time: 3 minutes.

Welcome to the 96th edition of The Growth Elements Newsletter. I write an essay on growth metrics, experiments, and business case studies every Monday and sometimes on Thursday.

Today's piece is for 6,500+ founders, operators and leaders from businesses such as Shopify, Google, Sage, Hubspot, Zoho, RateGain, Zaggle, Servcorp, and Apollo.

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AI is revolutionizing decision-making processes across industries.

  • By leveraging automation, businesses transform raw data into actionable insights, making decisions faster, smarter, and more accurate.

Here's how AI-driven insights are reshaping the decision-making process:

[1] Data Overload to Strategic Insights

Businesses generate vast data daily, but manual analysis often leaves much of it untapped.

AI bridges this gap by identifying patterns and correlations that drive strategic decisions.

  • Stat: According to AuthorityHacker, by 2025, over 80% of enterprise data will remain unutilized without AI intervention.

  • Example: Netflix analyzes over 500 million hours of viewing data daily, using AI to recommend content that drives 80% of user engagement.

[2] Speed Meets Accuracy

AI reduces the time and errors associated with traditional decision-making processes.

From real-time analytics to predictive modelling, decisions can now be made quickly and precisely.

  • Stat: According to Forbes - companies using AI-driven analytics report a 70% faster decision-making process.

  • Example: Shopify employs AI to recommend optimal product categories and pricing strategies for sellers, increasing store conversion rates by up to 20%.

[3] Predictive Analytics: Shaping the Future

AI doesn’t just explain the past; it predicts the future.

Businesses are leveraging predictive models to anticipate market trends, customer behaviour, and operational risks.

  • Stat: Predictive analytics improves operational efficiency by 15%-20%.

  • Example: Quick-commerce platforms like Zepto and Blinkit use AI to predict peak order times, enabling them to optimize inventory placement and minimize delivery times to under 10 minutes.

[4] Collaboration Between Humans and AI

AI is an enabler, not a replacement.

By automating repetitive tasks, AI allows humans to focus on strategic, creative, and high-value decisions.

  • Stat: 72% of executives state that AI enhances employee productivity.

  • Example: Instamart employs AI to analyze regional demand patterns, helping their teams plan hyper-local promotions while ensuring stock availability in high-demand categories.

Challenges and Opportunities

  • While AI accelerates decision-making, challenges such as data privacy, ethical considerations, and system integration persist.

  • However, for businesses ready to embrace AI, the opportunities for innovation far outweigh the risks.

Final Words

As businesses scale, the combination of human intuition and AI precision will drive:

  • growth

  • ensuring smarter decisions

  • a competitive edge

That's it for today's article! I hope you found this essay insightful.

Wishing you a productive week ahead!

I always appreciate you reading.

Thanks,
Chintankumar Maisuria

Get marketing insights from CMOs at the largest B2B companies

What’s the fastest way to think like a CMO? Learn directly from them with:

  • Weekly interviews from top marketing leaders.

  • Easy-to-digest insights and nuggets.

  • Tools and trends that brands like HubSpot, Carta, and Twilio are using to grow.

Subscribe to AskCMO to get insights, strategies, and playbooks that top marketing leaders are using right now - before your competitors.