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How Motion is Shaping Productivity with AI-Driven Tools?

Author

Chintankumar Maisuria
October 21, 2024

In partnership with

Read time: 3 minutes.

Welcome to the 68th edition of The Growth Elements Newsletter. Every Monday, I write an essay on growth metrics & experiments and business case studies.

Todayโ€™s piece is for 6,500+ founders, operators, and leaders from businesses such as Shopify, Google, Sage, Hubspot, Zoho, RateGain, Zaggle, Servcorp, and Apollo.

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Motion is Shaping Productivity with AI-Driven Tools

It is an AI-driven calendar scheduling, time boxing SaaS app that helps users increase productivity by 15-20%

[1] ๐€๐ฉ๐ฉ ๐ˆ๐ง๐ญ๐ž๐ ๐ซ๐š๐ญ๐ข๐จ๐ง๐ฌ ๐š๐ง๐ ๐“๐š๐ฌ๐ค ๐€๐œ๐ญ๐ข๐จ๐ง๐ฌ

  • Google Calendar, Zoom, and Microsoft Teams integration

  • Optimizes 10,000+ hours of work across users monthly

  • Helps manage 40+ tasks/week/user automatically

[2] ๐†๐ซ๐จ๐ฐ๐ญ๐ก ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐š๐ง๐ ๐๐ซ๐จ๐๐ฎ๐œ๐ญ-๐‹๐ž๐ ๐†๐ซ๐จ๐ฐ๐ญ๐ก

  • PLG model to drive organic growth

  • User expansion with self-serve onboarding, lowering CAC

  • Integrations with Zapier for automated workflows

  • Motion has shown 58% higher ARR growth

[3] ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐€๐œ๐ช๐ฎ๐ข๐ฌ๐ข๐ญ๐ข๐จ๐ง ๐š๐ง๐ ๐‘๐ž๐ญ๐ž๐ง๐ญ๐ข๐จ๐ง

  • Retention rates over 80%

  • Churn rate under 5%

  • Automated scheduling creates customer stickiness and re-engagement

  • Users report 30% efficiency gains in the first 3 months

[4] ๐Œ๐จ๐ง๐ž๐ญ๐ข๐ฌ๐š๐ญ๐ข๐จ๐ง ๐š๐ง๐ ๐”๐ฉ๐ฌ๐ž๐ฅ๐ฅ๐ข๐ง๐ 

  • Revenue from SEU, Teams and Enterprise subscriptions

  • 80% revenue from enterprise clients

  • Upselling features for enterprise drive 30-50% higher ARPU

  • 40% of revenue from team-based upsells

  • Land-and-expand model contributes to substantial expansion revenue

[5] ๐ˆ๐ง๐ฏ๐ž๐ฌ๐ญ๐ฆ๐ž๐ง๐ญ, ๐‘๐ž๐ฏ๐ž๐ง๐ฎ๐ž, ๐š๐ง๐ ๐•๐š๐ฅ๐ฎ๐š๐ญ๐ข๐จ๐ง

  • Raised $37 million in series C

  • $63 million in total funding

  • Projected ARR $10 million

  • Valuation estimated at $150 million

That's it for today's article! I hope you found this essay insightful.

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Wishing you a productive week ahead!

I always appreciate you reading.

Thanks,
Chintankumar Maisuria

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