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How Motion is Shaping Productivity with AI-Driven Tools?

Author

Chintankumar Maisuria
October 21, 2024

In partnership with

Read time: 3 minutes.

Welcome to the 68th edition of The Growth Elements Newsletter. Every Monday, I write an essay on growth metrics & experiments and business case studies.

Today’s piece is for 6,500+ founders, operators, and leaders from businesses such as Shopify, Google, Sage, Hubspot, Zoho, RateGain, Zaggle, Servcorp, and Apollo.

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Happy Monday!

Motion is Shaping Productivity with AI-Driven Tools

It is an AI-driven calendar scheduling, time boxing SaaS app that helps users increase productivity by 15-20%

[1] 𝐀𝐩𝐩 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐓𝐚𝐬𝐤 𝐀𝐜𝐭𝐢𝐨𝐧𝐬

  • Google Calendar, Zoom, and Microsoft Teams integration

  • Optimizes 10,000+ hours of work across users monthly

  • Helps manage 40+ tasks/week/user automatically

[2] 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭-𝐋𝐞𝐝 𝐆𝐫𝐨𝐰𝐭𝐡

  • PLG model to drive organic growth

  • User expansion with self-serve onboarding, lowering CAC

  • Integrations with Zapier for automated workflows

  • Motion has shown 58% higher ARR growth

[3] 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧

  • Retention rates over 80%

  • Churn rate under 5%

  • Automated scheduling creates customer stickiness and re-engagement

  • Users report 30% efficiency gains in the first 3 months

[4] 𝐌𝐨𝐧𝐞𝐭𝐢𝐬𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐔𝐩𝐬𝐞𝐥𝐥𝐢𝐧𝐠

  • Revenue from SEU, Teams and Enterprise subscriptions

  • 80% revenue from enterprise clients

  • Upselling features for enterprise drive 30-50% higher ARPU

  • 40% of revenue from team-based upsells

  • Land-and-expand model contributes to substantial expansion revenue

[5] 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭, 𝐑𝐞𝐯𝐞𝐧𝐮𝐞, 𝐚𝐧𝐝 𝐕𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧

  • Raised $37 million in series C

  • $63 million in total funding

  • Projected ARR $10 million

  • Valuation estimated at $150 million

That's it for today's article! I hope you found this essay insightful.

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Wishing you a productive week ahead!

I always appreciate you reading.

Thanks,
Chintankumar Maisuria

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