Product Led Growth (PLG) is not linear, it is not a single product value proposition

Read time: 4 minutes.

Welcome to the 55th edition of The Growth Elements Newsletter. Every Monday, I write an essay on growth metrics & experiments and business case studies.

Today’s piece is for 5,100+ founders, operators, and leaders from businesses such as Shopify, Google, Sage, Hubspot, Zoho, RateGain, Zaggle, Servcorp, Apollo and more.

Happy Monday!

PLG is not linear; it is not a single product value proposition.

It is a business model with distinct, discrete, and motion value propositions.

If a SaaS business adopts PLG as a business model, it needs multiple distinct value propositions of micro products within the core product to make it work.

[1] The first unit is the ACQUISITION

This is the creation stage, where the value proposition is designed to attract users by solving a specific problem they face, thereby bringing them into the product ecosystem.

[2] The second unit is COLLABORATION

At this stage, the value proposition evolves as team members join and collaborate, enhancing the product’s value through shared use and feedback.

[3] The third unit is the ENTERPRISE

The final stage involves scaling to an enterprise level, where the value proposition includes compliance, observability, and security features crucial for larger businesses.

𝐅𝐢𝐧𝐚𝐥 𝐖𝐨𝐫𝐝𝐬

► Each unit requires distinct features and benefits that collectively contribute to a successful PLG strategy.

► It’s a continuous loop of attracting, engaging, and expanding the user base, where each micro-product within the larger ecosystem plays a critical role in delivering value and driving growth.

That's it for today's article! I hope you found this essay insightful.

Wishing you a productive week ahead!

I always appreciate you reading.

Thanks,
Chintankumar Maisuria