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Scaling Outreach with Salesflow’s Invite Sent Health Score

Author

Chintankumar Maisuria
December 12, 2024

In partnership with

Read time: 3 minutes.

Welcome to the 80th edition of The Growth Elements Newsletter. Every Monday and sometimes on Thursday, I write an essay on growth metrics & experiments and business case studies.

Today’s piece is for 6,500+ founders, operators, and leaders from businesses such as Shopify, Google, Sage, Hubspot, Zoho, RateGain, Zaggle, Servcorp, and Apollo.

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When it comes to LinkedIn outreach, the challenge isn’t just sending invites - it’s about doing it strategically, systematically, and without risking account safety.

With Salesflow’s Invite Sent Health Score, I leveraged clean and clear data to achieve this balance while scaling outreach campaigns effectively.

What is the Invite Sent Health Score?

Tracks the average number of invites/day over 7 days.

Categories performance into:

  • 1 -15 Invites/Day: Safe, steady progress.

  • 16 - 25 Invites/Day: Optimal scaling with excellent efficiency.

  • 26+ Invites/Day: High risk, requiring immediate adjustment to avoid penalties.

Our Outreach Journey (Step-by-Step)

Week 1:

  • 3 invites/day

  • Started slow to establish a safe baseline.

Week 2:

  • 10 invites/day

  • Gradual increase while monitoring metrics - entered the "Good" zone.

Week 3:

  • 14 invites/day

  • Pushing closer to the optimal range, maintaining steady growth.

Week 4:

  • 18 invites/day

  • Reached the "Excellent" zone with no risk to account health.

Why This Worked

  • Data-Driven Scaling: The Health Score guided outreach volume, ensuring every step was intentional and backed by insights.

  • No Risk of Overreach: Staying in the green zone avoided triggering platform penalties, safeguarding long-term outreach.

  • Improved Efficiency: Higher invite acceptance rates meant better ROI for every connection made.

  • Continuous Feedback: Week-over-week analytics provided clarity to refine and adjust.

Key Learnings

  • Scaling outreach is not about doing “more”; it’s about doing it smarter.

  • Clean data creates a clear roadmap for consistent growth.

  • Incremental adjustments compound over time, delivering sustained results.

Final Words

  • Salesflow’s Invite Sent Health Score converted my outreach process into a structured, scalable system.

  • By focusing on data-backed thresholds, I achieved meaningful connections and efficient scaling.

  • Outreach is no longer guesswork. It’s clean, systematic, and driven by actionable insights.

That's it for today's article! I hope you found this essay insightful.

Wishing you a productive week ahead!

I always appreciate you reading.

Thanks,
Chintankumar Maisuria